Petrobras accumulates know-how in exploration and production in deep and ultra-deep water
Experience in the Brazilian and international petroleum market
Created in 1953, in Brazil, Petrobras operates on an integrated basis in the oil, gas and energy industry in the segments of exploration and production (E&P); downstream (refining, transportation and sales); distribution; gas & energy; petrochemicals; and biofuels.
It is a mixed economy company, controlled by the Brazilian government – under the Ministry of Mines and Energy –, and incorporated as a mixed capital corporation. It is regulated by the provisions in the Corporations Act (Law 6404, of December 1976) and by its articles of incorporation, which define its economic activities undertaken in free competition with other companies, in accordance with the market.
The Petrobras System consists of Petróleo Brasileiro S.A. (Petrobras Holding), its subsidiaries, affiliates, joint affiliates and associated companies. The subsidiaries include Petrobras Distribuidora S.A. (Petrobras Distribuidora), Petrobras Química S.A. (Petroquisa), Petrobras Transporte S.A. (Transpetro) and Petrobras Biocombustível S.A., the last incorporated in June 2008. The company does not have a holding in special-purpose companies. However, these companies are part of the financial statements of Petrobras which directly or indirectly controls their operational activities.
Petrobras is a benchmark in deep and ultra-deep water exploration and production. As estimated by consulting firm PFC Energy, in 2007, the company was responsible for operating about 23% of the global production at depths exceeding 300 meters of nappe (distance between the water surface and seabed).
| Size of Company | |
|---|---|
| Employees | 74.240 |
| Shareholders (1) | 344.179 |
| Exploration | 86 drilling rigs (48 offshore) |
| Productive wells | 8,263 (728 offshore) |
| Production platforms | 112 (78 fixed; 34 floating) |
| Refineries | 17 |
| Pipelines | 25.197km |
| Fleet of ships | 54 own |
| Service stations | 7.323 |
| Fertilizers | 3 plants |
| Thermoelectric power stations | 14 |
1) hareholders in the São Paulo Stock Exchange (BOVESPA ), without considering investors of resources as the Government Severance Indemnity Fund for Employees (FG TS) and quotaholders of investment funds in shares of Petrobras.
Among other products, the company produces automotive gasoline, aviation fuels, diesel oil, lubricants in the Lubrax line, basic lubricating oils, fuel oils, liquefied petroleum gas (LPG), natural gas, asphalt products, lighting kerosene, solvents, paraffin, fertilizers (urea and ammonia), petrochemical naphtha, petroleum green coke, sulfur and bunker (fuel for ships). Some of the main services offered are service stations, the Customer Channel (electronic trade platform), the Petrobras Customer Help Desk (SAC), bunkering and the sale of electricity. The Petrobras service stations have convenience stores (BR Mania), advanced lubrication centers (Lubrax Center) and the Fleet Total Control system (CTF).
Petrobras Distribuidora operates throughout Brazil in the market of resale of fuels, lubricants and products, besides rendering added services, in the service stations and convenience stores. The subsidiary also handles major consumers dealing with bulk sales of fuels and lubricants to customers such as industries, governments, transportation companies and thermoelectric power stations; the aviation market for products and services of supply of aircraft and related activities; the market of chemical products; asphalt; and energy business
PETROBRAS BRANDS
The Petrobras corporate trademark is much more than a visual representation - it is managed as a strategic asset, considered to be capable of generating demand for the products and services of the company and of collaborating for managing the business risks. Estimated at R$ 2.774 billion, 28.2% more than in 2007, it is one of the ten most valuable brands in Brazil, according to the brand analytics consultancy.
The variables which comprise and build the value of its brand have been grouped into a methodology of identification, which allows the establishment of metrics for long-term follow-up and management. application of this method was the calculation of the estimated return for the value of the Petrobras brand, related to the investment in sponsoring the Williams AT&T team of Formula 1.
In the last two years, Petrobras has obtained the highest score in the Dow Jones Sustainability Indexes, for the oil and gas sector, in the brand management criteria.
Some other brands managed by the company are Lubrax, Podium, BR Aviation, Verana, Liquigás BR Mania, Cartão Petrobras, Spacio 1 and Amigo Mecânico (Mechanical Friend).
