Recognition of value

Petrobras prizes its intangible assets, recognizing their fundamental importance to the company’s market value and to giving it a competitive edge. The strategy for the management of Petrobras’ intangible resources has been consistently recognized by the market.

In 2008, the company was once again listed among the 49 finalists of the “Global Most Admired Knowledge Enterprises” (Make), an award presented by the British institution Know Network to notably innovative companies that show outstanding application and development of their business know-how. Petrobras was the only finalist from Latin America and was ranked by the institution in 6th place among the 18 largest companies in the world’s oil and natural gas sector.

In the second edition of the Brazil Intangibles Award, Petrobras took first place in the Infrastructure and Corporate Know-How categories and second place in the ranking of the top 50 companies in Brazil for the Management of Intangible Assets. Organized by the magazine Consumidor Moderno, in partnership with the consulting firm DOM Strategy Partners, the award is presented to companies that generate added value through the management of their intangible assets.

The company’s intellectual capital model classifies the intangible assets as technological, organizational, human and relationship capital, and in order to refine its management of these assets, Petrobras maintains a partnership with the Energy Institute of the Catholic University of Rio de Janeiro (PUC-RJ) to determine guidelines and parameters for the quantitative and qualitative assessment of each one, within an integrated system of management.